Find Your Seoul Map Brochure
Client
Asian American Federation
Date
June 2023
Map Brochure Design
A hand-illustrated guide to the best restaurants in Queens’ Koreatown. This map is part of the Asian American Federation’s campaign to renew and promote the immigrant and Asian-owned small businesses in Murray Hill, Queens.
The map highlights 24 Korean eateries. I designed the layout, developed the color story, and illustrated the graphics to create a welcoming fold-out print brochure that is easily distributed and used when exploring the neighborhood.
Side A of the map, including an informational section on the history of the area and a Korean food glossary to help first-timers.
Side B of the map, showing the locations of all 24 eateries in Murray Hill, Queens — complete with hand-illustrated motifs visualizing the area.
Guests of AAF’s Find Your Seoul Luncheon view the Murray Hill map, June 2023.
The 162nd St Corrdior version of the Find Your Seoul Map, July 2024.We expanded this universe the following year by creating a second map for the nearby 162nd St commercial corridor in Murray Hill. I oversaw our intern Kaylyn Yew work on this edition, giving direction and guidance for the design and layout.